Because we care for our dance partners

We dancers bring towels because we want to remove sweat from our heads and bodies out of care for our dance partners.
Dance Towels replace the ordinary towels a with a premium microfiber towel that looks elegant, absorbs more and dries faster. 
It's our way to say "thank you" and your way to say "I care for you."

BJ Dance Towels

The worlds only microfiber sweat towels for dancers that look and feel like elegant scarves or pocket squares.

A personal message from the founder of the Dance Towels, Benedikt Jockenhöfer. 
(I wish we had found a thumbnail where it doesn't look like I will eat you ;) )

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Customer Reviews:

"I move a lot on stage. The Dancetowels are the perfect stage towels for me! Thank you!"

(Doc Puki - Ray Collins Hot Club - Germany)

"Seriously, amazing job all around."

(Bobby White - Swungover - USA)

 I really love the pink towel designed by Tanya, that I received yesterday😍 It sits perfectly as a head wrap.

(Alex - Fashion designer - Belarus)

"What a great Idea! And also the packaging is incredibly beautiful" 

(Cosma and Tamy - Swing and Boogie teachers - Germany)

"Surprised him and he wore it all day" 

(Elizabeth Pascoe - USA)

"For people who like to sweat and look good while doing so, this is the towel!"
(Max -
Sazerac Swingers - Germany)
Click for the Video

"I actually use them on stage and between dances, but they are just perfect for this baby, too!"
(Franny - Dr. Bontempis Snake Oil Company -Germany)

"Spring has arrived and the savoy is on its head! Thank you Dancetowels!"

(Swing DJ Bunny Donowitz - Italy)

"I love the Dancetowel! Sadly it doesn't fit though the clarinet, otherwise I would use it for everything." 

(Denis Girault - 

 Denis Giraults Old Jazz Quartet - France) 

"It works great and looks awesome - fully recommended! Pic after training the Big Apple" 

(Wojciech Ko... 
Scientist - Germany)

"The Dancetowel is just 
the best towel for hiking! :D" 

(Leonardo Galotto 
Shag-Teacher - Italy)

"We love our Dance Towels!!!!"

(Patricia and Alexander Kjerulf - Electricenthusiasm Podcast

"Une super serviette! 

SĂ©chage hyper rapide."

(Kitty Rock Swing - Swing teacher  - France)

"The other dancers say: "I wish I had one, too every time they see me with it"

- Jersey

"Such a great design!"
(Katja - Swing teacher and
Founder of Casually Fancy - Germany)

"I guess this is what happens when you find another Dance Towel owner at a concert!"

" Beautiful thoughtful design, super soft fabric and really practical,too!"

(Joseph Sewell - Lindy Hop teacher and founder of Jiveswing UK)

A comparison of a vintage scarf with the dancetowel by

Laura Windley - Lindyshopper"

"Your towels are gorgeous! "  

With love from Paris.

"Your towels are awesome!"

Jo Hoffberg -

"Thank you so much. It looks soooooo good"

Laura Thorne - the one who gifted Tom this Dance Towel

"I love this dance towel! Thank you so much! I take it with me wherever I dance. "

Jacob Spinney - LindyHop teacher in Phoenix

"The pocket size is amazing!"


Heiko Heckendorn - Basel Jitterbugs - CH

I am so proud to be working with good people with big hearts! Thank you guys for being so amazing!

Gosia - International shag instructor - Ita

"The designs are amazing and the special fabric makes you dry quicker than any desert exposure. 

Perfect not only for dancers, but for energetic, sweaty, fat musicians like us, too!"

Max - The Sazerac Swingers

"I love this project!"

Tanya - Tanya & Sondre Boogie World Champions

"His x-mas present"

Elizabeth and Andrew Pascoe - USA

Valerie Lacombe - Dance instructor and owner of  Val Swing - France

"Having a elegant looking scarf that doubles an absorbent towel is kind of the perfect accessory for swing dancing, or, more often in my case, playing swing music.  @benediktjockenhofer did such a great job with these, and I highly recommend them."

Jonathan Stout - Jonathan Stout and his Campus five - USA

"A fun and very practical towel to have through your dance practices and events. :) <3"

Flora Bouchereau - Flora & Thorbjoern Solvoll Urskog  - Multiple Boogie Woogie Wordlcup Winners

"My new pocket squares from Dance Towels . Kept the shirt & tie neutral for the photos to really highlight the colors of the squares. Monogram is for “the Steve Ramsey collection”. If I could only have three pocket squares, these wouldn’t be a bad three to have. "

Steve Ramsey -  Wardrobe Consultant at The Backroom Clothing - USA

Und auch ich bin nun stolze Besitzerin eines "Dancetowels" Man gönnt sich ja sonst nichts.

 Silvia Mizrak - Boogie dancer from Germany

"Bin begeistert wie saustark es ist und leicht, auch n gutes HautgefĂŒhl mit dem Stoff! 
Wir nehmen die sicher auf unser nĂ€chstes Turnier mit und verstecken sie im Ärmel, die TĂŒcher sind ja so kompakt! 
Richtig gutes Produkt!"

@einfach_sabse Ballroom tournament dancer from 

"Wunderschönes nachhaltiges Tuch, das große Begeisterung bei der Beschenkten auslöste. Der Inhaber gab seinen vollen Einsatz, dass das Geschenk vor dem Geburtstag meiner Swingtanzbegeisterten Schwester ankam. Ganz lieben Dank nochmal, sie hat sich sehr gefreut! Und auch als Nicht-Swing-TĂ€nzerin komme ich bestimmt mal auf Euch zurĂŒck. So ein schönen (Tanz)Accessoire findet man nicht alle Tage!" 

Ninia Stehr - Sister of a happy Swing Dancer

"Die Handtpcher sind sehr gut, sehen toll aus und sehr platzsparend auf Reisen."
Carin & Peter Standard TurniertÀnzer

 "I was so happy you can’t imagine.
You are simply amazing!"

- Tanya - Sondre & Tanya - International Boogie Woogie and Lindy Hop instructors, multiple Worldcup Winners

 "Hab leider vergessen ein Foto zu machen, aber dieses Wochenende Kamen die Dance Towels so richtig zum Einsatz!  2 Turniertage und viel Schweiß kamen zu Stande. Absolut gutes Produkt, hab auch fein Werbung gemacht. Neben der FunktionalitĂ€t hatten wir natĂŒrlich auch die schönsten HandtĂŒcher"

- Sabine - German Ballroom tournament dancer

 "Beautiful, elegant, very useful. I've already bought one and I'm very happy with it."

- Marcello Lazzari

"Kind of the perfect accessory for swing dancing"

- Jonathan Stout - Leader of "Jonathan Stout and his campus five"

"The Dance Towels are fantastic! Great job all around."

- Bobby White - International Lindy Hop and Balboa Instructor, founder of the "Swungover" Blog

"Dance Towels are amazing! I love this project so much!"

- Gosia Aniolkowska - International Shag and Lindy Hop Instructor and creator of the "Shimshag"

"Very elegant and as a follow I prefer not to get wet from my dance partners sweat"

- Claudia Winkler

"Die towels kamen gestern! Die sind ja mega schön! Vielen vielen Dank! "

- Sabse 

"They are beautiful and unusual."

- Michael McLaughlin 

"The designs are amazing and the special fabric makes you dry quicker than any desert exposure. Perfect not only for dancers, but for energetic, sweaty, fat musicians like us, too!"

- The Sazerac Swingers

"Super soft and absorbant, these Dance Towels." 

- Ali Taghavi - International Lindy Hop and dance pedagogy instructor, founder of SwingStep

"Dance Towels have beautiful thoughtful design, super soft fabric and are really practical, too!"
- Joseph Sewell - International Lindy Hop instructor and founder of Swingopedia and Jiveswing


"Love your towels "

- Ellie Damjanovic  

"A swanky Dance Towel! Thanks @Dancetowels"

- Jo Hoffberg - International dance instructor and founder of

Who and why Dance Towels is:

Our goal is to create microfiber towels for dancers and musicians that look so great that they want to bring them to every event to dry their sweat and look great at the same time.

It was when Benedikt (the dancer in the vest in the picture above) was so sweaty one night of dancing, that he dripped drops of sweat onto Annika, who was not too happy about it, that he decided: 

- "I need a microfiber towel to dry my head during dance breaks." 

So he went to a sports store and found one ... in neon green! 

- "Don't you have a prettier one that might fit an elegant evening outfit?"  

- "Aehm what? No"

Benedikt looked everywhere, but found no elegant looking microfiber towels that would match elegant, yet even vintage outfits, so he thought:

- "How many do I have to order to have them custom made?" 

Turns out... hundreds... and that's how "BJ Dance Towels" was founded!

Now we are a team lead by Benedikt (The one that does everything), Annika (The one that keeps Benedikt sane) and Gosia (Who creates the most awesome designs) that create elegant towels for dancers and musicians all across the world.

Click the button if you want to know more:

In Depth Review:

You want an in depth 3rd party review on how the Dance Towels feel and perform, here is the blog article by Laura Windley from Lindyshopper

 "Fantastic and stylish designs, perfect to add a little class when you’re dancing" [Andrew Hall]

Ultra Absorbant

Dance Towels like "The Savoy" Absorb 3x more than a cotton towel of the same weight
The reason why microfiber is so absorbant is that the fiber is not round like cotton, but it has many "pockets" along the length of it that can take moisture way better than any round fiber.

Fast Drying

Dries within a few songs because microfiber doesn't hold water.
Of course it all depends on how wet you make the Dance Towel, but overall our tests concluded: A fully soaked Dance Towel like "The Aviator" will usually be completely dry the next morning, so if you are at a festival, you can use it at night, wash it, when you get home and it should be ready to use the next day. 

Super Soft

Becomes super soft after the first wash.
When you touch an unwashed Dance Towel like "Tanyas Sweet Secret" , it might still feel a little stiff, but after the first wash it will be soft and kuddely. 

The Perfect Present for Dancers

The Dance Towels come in an awesome looking gift box that has 4 dance pairs on it, each representing a different dance style. When giving a gift, the first impression is what's important so we made sure the box is as awesome and iconic as the content.

In our dance schools there are a lot of occasions, where we need a really good present for a dancer. Maybe you need a present for a dance partner or a present for a dance teacher or a present for an organiser that shows appreciation and doesn't break the bank. The Dance Towels are perfect for that. Collect 5€ from 10 ppl in a course and you can gift your dance teacher a custom embroidered Dance Towel.

If you need a bigger present around 150-200€, we recommend you check out our article about Swing Dancing Shoes by Swing dancers here.

Made from 100% recycled bottles

This was very important for us and it actually made it very hard to find a producer and it also doubled our production costs to have the Dance Towels made from recycled bottles. The Dance Towels feel like a very soft fabric, you wouldn't guess it's plastic and you can wear it with pride because you know they reduce the amount of plastic going to waste.

Machinewashable at 60°C to prevent any smell

You surely know It is very important to be able to wash polyester clothing at 60°C because bacteria can thrive on the surface and create bad odors. What you might not know is that most microfiber towels will micro melt and loose their structure and their absoring qualities when washed above 30°C. That's why we went the extra mile and created microfiber towels that you can wash at 60°C/120°F over and over without them loosing their quality.

Antibacterial Fiber Structure

On a microscopic level the microfiber of the Dance Towels is created in a way that it traps bacteria in its fibers, so you will never smear any bacteria onto your face because they are trapped inside the fibers. These bacteria will then be killed and released at 60° in the washing mashine and the Dance Towel will be fresh again.

By Dancers For Dancers

We created the Dance Towels first and foremost for ourselves and we use them basically every day. That's why we created them exactly how we wanted them and we are very sure you will love them, too.
If you want to know more about the people behind the Dance Towels, you can read about us here.

The Dance Towels are for every dance style, Tango, Salsa, Standard and Latin Dance, all partnered dancers will be happy about a less sweaty partner.

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